By IMMTeam Situated in the heart of Novelty Chowk, Amritsar, Omaxe Novelty Mall opened in 2019 and occupies approximately 1.25 lakh sq ft across six levels. Strategically located just ~0.6 km from Amritsar Junction railway station and close to the Golden Temple, it blends retail, dining, cinema, gaming, and leisure in a compact venue.
The mall houses a Movie Time multiplex on the fourth floor with three or four screens and affordable ticketing. It features a food court with brands like Burger King, Subway, Giani Sweets, and Burger/Pizza outlets, plus a recognized health and beauty destination and a gaming zone “Smaaash” for children and teens.
Omaxe Novelty Mall Overview
| Feature | Details |
| Address | Novelty Chowk, Maharaja Ranjit Rd, Hasanpura Chowk, Amritsar 143104 |
| Size | ~1.25 lakh sq ft, 6 levels including retail, cinema & parking |
| Timing | Open 9:00 AM – 11:45 PM daily |
| Retail / Brands | Mix of fashion & electronic stores, gym supplies, sweets outlets |
| Food Court / Dining | Burger King, Subway, Giani Sweets, local restaurants |
| Cinema | Movie Time / SRS multiplex — 3–4 screens, budget pricing (~₹150‑₹200) |
| Entertainment / Activities | Smaaash gaming arcade, kids’ play zones, occasional bowling/birthday events |
| Facilities | Escalators, lifts (occasional escalator outages), ample parking, air‑conditioning, security staff |
| Transit Access | ~0.6 km from Amritsar Junction Station; extensive bus access; walkable from old city bazaars |
| Nearby Area | Central retail hub: Lawrence Road, Mall Road, markets of Old City, Golden Temple vicinity |
Google Maps Location
Pros & Cons – Based on Online Reviews & Public Feedback
Pros
- Convenient City-Centre Location: A central spot in Amritsar, easily accessible by rail or bus — ideal for tourists and locals alike.
- Budget-Friendly Cinema & Dining: Movie-time cinema is popular for its lower ticket pricing, functional screens and combo offers; restaurants like Giani, Burger King, Subway reliable and consistently clean.
- Lower Crowds Than Larger Malls: Users describe it as less crowded, making it a relaxed visit for casual shopping and movies.
- Family-Friendly Features: Includes a gaming/pass zone, spa and gym supply shops, birthplace of local “celebrity” sweet counters like Novelty Sweets, and even birthday-party hosting venue.
Cons
- Partial Occupancy Still Evident: Many retail slots remain unoccupied or sparsely populated — several user comments call it a “mini mall” or “ghost mall.
- Escalator & Maintenance Issues: Escalators often malfunction, especially near cinema level; lifts work fine but bottlenecks may appear.
- Mixed Cinema Experience: While budget‑friendly, some Reddit users report poor hygiene, runny visuals, mosquito issues, and staff pushing concession combos aggressively.
- Limited Retail Diversity: The mall lacks national-brand flagship stores; mostly food, sweets, and small outlets — less for fashion-forward or electronics shoppers.
In summary, Omaxe Novelty Mall Amritsar is a compact yet practical urban mall, perfect for movie outings, quick meals, sweets, and a light play experience near Novelty Chowk. It offers convenience and affordability, but lacks the scale, brand depth, or ambience of larger malls. For visitors, it works best during off-peak hours—early evening or after railway arrivals. For better brand coverage or full-day retail adventures, nearby larger malls like VR Amritsar or Celebration Mall may offer more breadth.